Privacy Policy

01Who We Are

Rootwise Media is operated by Rootwise Media, LLC, a subsidiary of Rootwise Holdings, LLC, a Michigan limited liability company ("Rootwise Media," "we," "us," or "our"). We operate the rootwise.media website and the digital guides and content we publish there.

02What Rootwise Media Does

Rootwise Media publishes plain-language, clinician-written educational guides about foot and ankle health. The site itself does not require an account, does not process payments today, and does not record audio or video. Where we mention future digital products (such as downloadable guides for purchase), those purchases — once available — will be handled through a separate third-party storefront with its own privacy practices.

03Information We Collect

a. Information You Provide

• Waitlist sign-up: First name, email address, and, if you opt in to SMS alerts, your phone number.
• Correspondence: Anything you send us directly, such as an email to our contact address.

b. Information Collected Automatically

• Basic site analytics: Standard web analytics such as pages visited, referring source, device type, and approximate location derived from IP address.
• Cookies: We use minimal, non-invasive cookies necessary for the site to function. We do not use third-party advertising trackers.

04How We Use Your Information

We use the information we collect to:

• Send you the launch notifications and updates you signed up for
• Respond to questions or requests you send us
• Understand how the site is used so we can improve it
• Comply with legal obligations

05How We Share Your Information

We do not sell, rent, or trade your personal information. We may share information only in the following limited circumstances:

• Service providers: Vendors who help us operate the site and send communications (such as our hosting provider and our email/SMS automation tool), bound by their own data handling agreements.
• Legal compliance: When required by law, court order, or governmental authority.
• Business transfers: In connection with a merger, acquisition, or sale of assets, with notice provided to you.
• With your consent: For any other purpose with your explicit permission.

Mobile information and SMS opt-in data: No mobile information, phone numbers, or SMS opt-in consent will be shared with third parties or affiliates for marketing or promotional purposes. Phone numbers provided for SMS alerts are used solely by Rootwise Media, LLC for the purposes you consented to, and are transmitted only to our SMS messaging service provider strictly to deliver the messages you requested.

06Data Storage and Security

Waitlist information is stored using industry-standard cloud infrastructure with encryption in transit. We implement reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is 100% secure.

07Your Rights and Choices

You have the right to:

• Access the personal information we hold about you
• Correct inaccurate information
• Delete your information from our waitlist
• Opt out of email or SMS communications at any time (reply STOP to any text, or use the unsubscribe link in any email)

To exercise any of these rights, contact us at privacy@rootwisehealth.org.

08Data Retention

We retain waitlist information until you ask us to delete it or until the purpose it was collected for (notifying you of launch) has been fulfilled and a reasonable follow-up period has passed. Basic analytics data is retained for up to 12 months.

09Children's Privacy

This site is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately at privacy@rootwisehealth.org.

10Third-Party Links and Services

Our site may link to third-party services, including a future storefront for purchasing digital guides. We are not responsible for the privacy practices of third parties. We encourage you to review their privacy policies before providing any information.

11Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page and notify you by email if the changes are material. Continued use of the site after changes are posted constitutes your acceptance of the updated policy.

12Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please contact us at: